Use your mouse to hover below each image to see different proportions, colors, clarities and carat weights.


The term “cut” is often confused with a diamond’s “shape,” such as round, marquise, oval, pear or princess cut. The true definition of a diamond’s cut, however, is based on a diamond’s proportions and angles. The closer the diamond is to a truly ideal cut, the more brilliance it will have. By definition, an ideal cut diamond allows light to enter through the top, bounce off the bottom facets, and reflect back up with 'fire' and brilliancy that is unmatched.

A diamond that is cut too deep will leak light out of the bottom, and a shallow cut diamond will lose light out from both the bottom and sides. The only reason to cut a diamond too deep or too shallow is for weight retention (making the diamond physically weigh more). However, it will also lose much its sparkle and brilliancy.

The cut of a diamond is the most important grade/factor if you want your diamond to shine with a rainbow of colors.


Color refers to the internal body color of a diamond ranging from colorless, yellow or light brown. Most diamonds will have some body color. However, the closer to colorless, the more rare and expensive the diamond will be.

Sometimes diamonds are found in a spectrum of 'fancy' colors including intense yellows, blues, pinks and even reds. 'Fancy' colored diamonds are very rare and are often much more expensive than a colorless diamond.


Most diamonds contain tiny natural marks called inclusions, which are usually internal. The clarity grade is determined not only by the number of inclusions but also the size, color and location. As a diamond crystalizes deep in the earth under extreme heat and pressure, other elements can become trapped inside causing an imperfection or inclusion. Inclusions are like a fingerprints. Since no two diamonds will have the same inclusions, they create a unique way to identify each individual diamond. To grade the clarity of a diamond we use a 10x binocular microscope. We will show you what your diamond looks like under this type of specialized magnification.

F - No inclusions or blemishes are visible to a skilled grader under 10x.
IF - No inclusions and only external blemishes are visible to a skilled grader under 10x.
VVS1-VVS2 – Inclusions can be difficult for even a skilled grader to see under 10x.
VS1-VS2 - Inclusions are visible but can be characterized as minor under 10x.
SI1-SI2 - Inclusions are noticeable to a skilled grader under 10x.
I1-I3 - Inclusions are obvious and may affect the diamonds durability.
May be visible to the naked eye.

Carat Weight

Carat weight refers to the physical weight of a diamond, not necessarily the size (diameter) of a diamond. Carat weight is broken down into “points” where 100 points = 1 carat, 50 points = 1/2 ct, 25 points = 1/4 ct. and so on. While carat weight is important, it has no effect on the beauty of the diamond. Only the cut, color and clarity of a diamond will affect the appearance.

Our AGS Certified Gemologist is here to help you choose the best combination of grades and size of your diamond purchase.